Legacy Fundraising, Individual Giving, Division of Private Fundraising and Partnerships

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. With increasingly ageing societies and wealth concentration within older demographics, more and more people are looking to support organizations like UNICEF in their will, after they've provided for their family and loved ones. UNICEF hopes to further meet this need and desire to leave the world a better place for children by engaging and inspiring people on the difference they can make through a legacy gift.

How can you make a difference?

UNICEF seeks a Consultant to work with the Private Fundraising and Partnerships (PFP) in Geneva to provide support to teams in the UNICEF Latin America and Caribbean (LAC) Regional Office and the Country Offices in the region and select European and North American National Committees as designated.

The main purpose of the consultancy is to support Latin American markets to implement and develop legacy programmes according to UNICEF's global legacy fundraising strategy through the required resources, tools and processes - thereby driving the ambitious growth of this income channel for the organization.

To achieve these results, the consultant will support the fundraising teams in the markets in the region to increase their legacy fundraising activities and maximize results, providing additional capacity and capability. The consultant will provide technical fundraising expertise, guidance on acquiring and managing relationships with potential donors and techniques to maximize future income in markets.


  • Work across the LAC region, and select European and North American National Committees, the consultant will work closely with the fundraising teams in the markets to develop, support and advise on their legacy activities to enable legacy KPIs are achieved.
    • Work closely with frontline fundraisers and their management, giving support in activating strategic market opportunities to grow long term legacy income
    • Support markets with enablers, identifying resources and building investment cases for legacies to include legacy fundraising as an integral part of their individual giving programmes
  • Support legacy teams to create yearly legacy workplans.
  • Provide advice on organizational structure of teams, dependencies, and roles inside the fundraising ecosystem.
  • Support defining the necessary resources, professional profiles, and hiring process.
  • Onboard and train new legacy officers in fundraising teams.
  • Boost regional handraiser acquisition and nurture.
  • Provide input into the identification and coordination of regional agencies to be used also locally to maximize efficiencies.
  • Support on negotiations with local or regional providers.
  • Share good practices and build capacity across regions, providing support calls, answering ad-hoc queries, and sharing examples of legacy implementation.
  • Provide advice and suggestions towards integrated ways of working.
  • Collaborate with Communications, Individual Giving and Telemarketing specialists in the region to boost acquisition, integrate channels and boost nurture.
  • Monitor results and sharing of benchmarks.
  • Provide remote legacy support ad hoc to NatComs and Country offices according to agreed support levels.


  • Required technical support is offered to legacy teams in implementation of legacy workplans, in person and remote, according to the agreed JSP and PSP support requirements per market.
  • National Committees in a defined market portfolio to receive in person and remote support as set out and agreed in JSP for the first quarter of 2020;
    • Calls and remote support per market as set out in annual plan
    • 2 market visits
    • 1 skillshare webinar
  • Throughout the consultancy, Legacy fundraising activities to increase in the LAC region country offices through a diversified marketing mix.
  • Promoting and identifying opportunity for optimization and integration of legacy fundraising activities into fundraising programmes for the relevant markets;
    • Lead acquisition and nurturing is boosted in the region thanks to optimizing processes, aiming to reduce or eliminate manual processes from market flowcharts for mass market activities, while ensuring that relationship activities are captured in CRM system. Integration is promoted throughout channels and departments.


The estimated duration of the contract is 11.5 months, starting in the fourth quarter of 2019.


From the fourth quarter of 2019 until the first quarter of 2020, the consultant will report into the global Legacy Fundraising Manager, from there on the consultant will report into the Legacy Fundraising Specialist, which is the Latin America (LAC) focal point in the PFP Legacy Unit in Geneva and will work in collaboration with the regional Latin American teams for Individual Giving.


The professional would generally be based out of Geneva, with frequent travel and extended stays within the region expected. In certain circumstances, we will consider basing the consultancy in other countries upon agreement.

To qualify as an advocate for every child you will have…

Education: Advanced university degree required, preferably in marketing, communication, social science, fundraising, business administration, or related field. A first level university degree may be accepted in lieu of an advanced university degree.

Experience: Minimum of five years of professional work experience in in marketing and/or fundraising. Hands-on technical expertise in a multi-channel campaign environment an advantage, as well as experience in legacy fundraising in a charity environment. Previous experience of working in a fast-paced, results-driven organization essential.

Technical areas: Marketing knowledge, strategic planning, working with markets to coordinate and build capacity.

Languages: Fluency in Spanish and English is required. Portuguese will be a bonus.

For every Child, you demonstrate…

Core Values

  • Care
  • Respect
  • Integrity
  • Trust
  • Accountability

Core competencies

  • Drive for Results (II)
  • Communication (II)
  • Working with People (II)

Functional Competencies:

  • Analyzing (II)
  • Relating and Networking (I)
  • Persuading and Influencing (II)
  • Planning and Organizing (I)
  • Creating and Innovating (II)
  • Entrepreneurial Thinking (I)
  • Applying Technical Expertise (II)

View our competency framework at http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Taxation: UNICEF and the United Nations accept no liability for any taxes, duty or other contribution payable by the consultant and individual contractor on payments made under this contract. Neither UNICEF nor the United Nations will issue a statement of earnings to the consultant and individual contractor.  

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Deadline/closing date: 
Friday, September 27, 2019