In 2016, the top 100 cities accounted for 558 million international arrivals. With 1.2 billion trips taken worldwide, visits to the top 100 cities accounted for almost half at 46%. The importance of cities for tourism has been growing steadily over the years, with top 100 city arrivals outperforming global arrivals almost every year, and this trend is expected to continue. With urbanisation continuing at a fast pace, cities are becoming larger pull factors, with more people visiting cities for business purposes and to visit friends and families. The dispersal of travellers will become an increasingly important focus for cities, as limited square footage is occupied by increasing numbers of residents and tourists. Rather than cities competing with surrounding areas for travellers, it is expected that a more joined-up approach to marketing destinations will become the norm.
Source: Euromonitor International
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